NORDSTROM TO CARRY BLUE FISH ACTIVERWEAR
Blue Fish Activewear Announces Its Fashionable Exercise Line To Be Carried At Nordstrom
For Immediate Release
MIAMI/EWORLDWIRE/Jan 12, 2005 --- Blue Fish Activewear, a pioneering company in cutting-edge exercise clothing, today announced that fashion retailer Nordstrom will be carrying its line of designer workout clothing. Blue Fish combines high-end fashion with the necessary function of quality sports clothing. The company's products are made out of Supplex(R), a new material developed and produced by DuPont that is designed to hug the body comfortably and draw moisture away from skin while accenting the muscles and body shape of the wearer.
The company also announced the opening last month of a chain of Blue Fish Activewear stores in Mexico.
In April 2004, Miami-based Blue Fish celebrated its being named a finalist in the ISPO Sportswear awards in Munich, Germany. The 2004 Sportswear Award was limited to new designs of garments with outstanding functionality and style. After being evaluated by 12 international juries judging by the criteria of innovation, design, marketing, and new sport (potential to create a new trend), Blue Fish Activewear was recognized as being among the top in its category.
Supplex is a high-tech material that resists abrasions, cuts and tears. Blue Fish chose the material for its strength, durability and comfort. The quick-drying fabric is also odor- and wind-resistant. The quality of the craftsmanship and sewing in Blue Fish products ensures that consumers receive high-quality, well fitting activewear. Supplex will not wrinkle or fade, and it is easy to care for.
Blue Fish boasts the fashionable side of its products as much as the practical side. The body-hugging fabric offers support in all the right places, while the exciting cuts and colors allow the clothing to leave the gym without looking out of place. "We combine today's hottest high-tech fabrics with eye-catching colors to create extraordinary and versatile fashions," said company Vice President Beatriz Guerra. "You can leave from the gym to the supermarket and still look nice," she said.
Based on current trends, Blue Fish Activewear is designed to show off an active woman's body anywhere from the gym to the dance floor. "We've taken active sportswear out of the competitive sports environment and brought it into everyday life," added Guerra.
About Blue Fish Activewear
Founded in 1998 as a swimsuit company, Blue Fish quickly became a leader in cutting-edge activewear. In addition to its new stores in Mexico, the company owns four stores across southern Florida. They are located in Miami, Coconut Grove, Boca Raton and Aventura. More information, including a video featuring Blue Fish products, is available at www.bluefishactivewear.com.
CONTACT:
Beatriz Guerra
Blue Fish Activewear
777 NW 72 Ave
#2044
Miami, FL 33126
PHONE. 305.267.9494
FAX. 305.267.9427
EMAIL: info@bluefishactivewear.com
KEYWORDS: Activewear, Supplex, Fashion, Clothing, Apparel, Fitness
